The Passionate Few

"The Passionate Few" is an interview series hosted by Omar Elattar, as he digs into the minds & lives of some of the most prolific figures in life, business & sports! to discuss all things passion, purpose & profit. Checkout any episode & you'll be sure to be inspired!

Posts tagged UGG
Brian Smith - The $1.8 Billion UGG Boots Story!

In this episode we dive into UGG founder & Author, Brian Smith a young Australian surfer in the late 70's searching for the next big thing. Little did he know that while putting on his Australian sheepskin boots, he would of thought “AHA THAT’S IT!”💡🤔 and that it would grow into one of the world’s most iconic brands. Now UGG is now a billion company.

We discussed everything from how he first sold the boots out of his truck & persisted through 100’s of rejections, secured investors, marketed, networked, scaled & ultimately built the billion-dollar-brand & global phenomenon from scratch. Simply put - Brian shared the ENTIRE UGG story!🤘

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